Research approach

Curious and involved

We want to understand and feel what motivates our clients questions. We believe that only from a proper understanding of our client's perspective we can collect the intelligence that makes the difference. Our research begins from the very first contact with our client.

Custom solutions

Once we have a thorough understanding of our client's needs, together we define and build the research strategy that best provides the answers. Depending on the research questions this strategy consists of qualitative and/or quantitative research. Custom solutions together with validity and reliability are always the main denominators in our approach.


Transparency is an important characteristic of our approach. A research plan always comes with a clear timeline, milestones and regular feedback moments. Questionnaires and checklists are always discussed with our clients before starting any fieldwork and also during fieldwork and analyses we keep our client updated on results.

Request a quote or read more about our research approach and techniques.